My exposure to Interactive Marketing and Social Media has been ample and rapid in the last month, since I started my Internship with an Internet startup. In the quest to learn by doing, I have been using several different web services and trying out some Twitter clients (which there are a multitide of! Consolidation anyone?)

I recently realized how many social media profiles I have, and how difficult it has become to track friends' activities and keep in touch + network. Different sets of friends and contacts are spread out across Twitter, Facebook, Linkedin, Blogger, Gtalk, Shelfari, Flickr, Picasaweb, Ning and Slideshare and I frequently leave comments and update status messages across these networks. I felt the need for a platform where my friends could see posts from all my networks on one neat page. Conversely, I wanted the convenience of having to access just one page where I could see what my friends are reading / posting / commenting about.