The recent months have seen changes in marketing practices which we have all been reading about. The Economic situation seems to be driving a huge change in the way people are consuming brands and products. People are re-evaluating their purchases and are trying to garner higher value for every dollar spent. National brands are changing long-used tactics to appeal to a discerning customer. It may seem as though a new era in marketing is emerging.

What in my opinion really is occurring in some cases, is Marketing going ‘back to the basics’. A few things that led me to believe so: